A sports-tips and content platform concept combining expert-led editorial discovery with a personalised stream of predictions.
The concept
Streamingbets explores a stream-first approach to sports tips: users discover predictions, follow tipster profiles and find relevant matchday insights inside a continuously refreshed experience.
The product direction also considers how editorial SEO can coexist with an engaging consumer feed, supporting discovery for guests and more personalised experiences for signed-in visitors.
The product approach
Key workstreams include football match data, tip creation journeys, feeds, tipster profiles, analytics, performance settlement and the connection between content and sportsbook operator partnerships.
2Mars Marketing capabilities demonstrated
Product discovery; SEO and content strategy; commercial monetisation design; data modelling; AI-assisted content workflows; UX architecture; conversion and engagement strategy.
Project status
Streamingbets is being redesigned around this product concept. Visit streamingbets.com